Jungle Robotics

Jungle Robotics is a European startup building a marketplace for robotic solutions, connecting autonomous robot developers with manufacturing companies.

The core idea is an "Uber for industry": any manufacturer can quickly find and deploy an optimal robotic cell, while factories gain flexible automation without capital expenditures on purchasing, configuring, and maintaining equipment. At launch, the company faced low brand awareness in a competitive B2B market: the weak visual identity failed to communicate innovation and reliability, and the lack of a user-friendly platform slowed the onboarding of both robot suppliers and industrial clients.

My task was to create a strong, memorable brand and fully design a Robotics as a Service (RaaS) platform that would allow companies to rent robotic cells and instantly integrate them into their production workflows.

I began with research: interviews with robot manufacturers and factory representatives, competitor analysis, and identification of key market pain points. Based on these insights, I developed the brand strategy and visual identity — a logo incorporating dynamic "jungle" elements (growth, adaptability, complex environments) combined with a technological aesthetic, a green and industrial gray-blue color palette, typography, and brand guidelines applied across all touchpoints: website, presentations, and marketing materials.

In parallel, I designed the RaaS platform from concept to high-fidelity prototypes: user flows for suppliers (solution uploads, rental pricing models, interface standardization) and for customers (task-based search, robotic cell comparison, fast MES integration, monitoring dashboard). Special attention was given to UX — simplifying the journey from discovery to deployment so that implementation time was reduced several times compared to traditional equipment procurement.

To strengthen the Robotics as a Service concept and make it more tangible for potential clients and investors, I collaborated closely with a 3D designer to create highly detailed visualizations. We produced realistic renders of a unique robotic scooter (as an example of a mobile robotic cell for logistics and light manufacturing) and a universal robotic manipulator arm (for assembly and production handling tasks). These visuals became key elements of the website, landing pages, pitch deck, and conference materials. They not only illustrated the technical feasibility of rapid robot integration into production chains but also conveyed the brand's aesthetic — dynamism, adaptability, and futuristic reliability.

At the heart of Jungle Robotics' mission was an ambitious goal: to drastically lower the barriers to entry into robotics for small and medium-sized manufacturing companies. A major pain point for such businesses is the high cost of launching new products. Traditional production requires significant investments in equipment, line configuration, and pilot batches, preventing many innovative ideas from reaching the market. The RaaS platform addressed this challenge directly: instead of purchasing and maintaining their own robots, clients could rent ready-to-deploy cells for a defined period, integrate them within weeks rather than months, and pay only for usage.

My brand and interface design emphasized this core value — simplicity, speed, and cost-efficiency — transforming complex technology into an accessible growth tool. As a result, the project not only increased the startup's market appeal but also empowered smaller manufacturers to compete with larger players, making high-tech production genuinely more democratic.