Fuelet Wallet

Fuelet Wallet is a case where I acted as a co-founder of the product and was responsible for branding and product design. Fuelet is a non-custodial crypto wallet specifically built for the Fuel blockchain — a modular execution layer featuring parallel transaction execution and a strong focus on Account Abstraction.

At launch, the Fuel ecosystem urgently needed a native, user-friendly wallet. Although the official Fuel Wallet existed, the community and dApp developers were looking for a more modern solution with excellent UX, mobile platform support, and deep Account Abstraction integration to simplify blockchain interactions. Without a high-quality entry point into the network (onboarding, transactions, dApp interactions), user and ecosystem growth was significantly constrained.

My core role was to create a strong brand and lead the full product design of the wallet across three major platforms: iOS, Android, and a Chrome Extension. Our goal was to position Fuelet as the primary gateway to Fuel — seamless, fast, and technologically advanced.

I developed the visual identity: logo, color palette (focused on dynamic, modern tones conveying Fuel's speed), typography, iconography, and motion elements that emphasized innovation and reliability. In product design, the focus was on seamless UX: simplified onboarding (with backup via iCloud/Google Drive), intuitive flows for sending, receiving, and swapping assets, Account Abstraction support (including paymaster logic and future gasless transactions), and a unified design system ensuring cross-platform consistency.

Special attention was given to the mobile experience — one-tap actions, smooth animations, and minimizing steps for everyday operations, ensuring that even Web3 newcomers felt confident and comfortable.

As a result, Fuelet gained strong traction: over 200,000 users (as of 2026), becoming one of the most popular wallets in the Fuel ecosystem and receiving positive feedback for its speed, security, and usability. Strong branding and UX directly impacted engagement — users interacted more frequently with dApps, retention increased, and Fuel's attractiveness to new developers and users improved due to the lower barrier to entry.

This project reinforced that in the crypto industry, a wallet is not just a tool but a core product — where branding and product design can define the success of the entire network. I learned to balance blockchain's technical complexity with human-centered simplicity, making Web3 genuinely accessible.